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7 Essentials for Executing Exquisitely

September 4, 2009

“Ideas are free, execution is priceless.”

That’s my mantra.

It HAS to be. After all, how else would someone make a career out of wearing a nametag 24-7?

SO, HERE’S THE SECRET: Executing is eloquence. Period.

Today I’m going to teach you how to do it. Whether you’re an entrepreneur, small business owner, creative professional or cubicle dwelling worker bee, consider these seven essentials for executing exquisitely:

1. Think on paper immediately. Writing is the great clarifier. Writing also makes everything you do easier and better. Unfortunately, too many ideas never make it past their initial stages because most entrepreneurs’ disorganized thinking blocks new possibilities from surfacing.

Here’s my suggestion: As soon you get a new idea for a project or business venture, spend an hour writing out the following lists:

a. Every Thought I’m Having about This Idea
b. Every Question I Have about This Idea
c. People I Should Talk to about This Idea
d. Immediate Action Items to Take on this Idea

The secret of thinking on paper is to just puke, non-stop, with no editing and no opinions. Brainstorming needs to be objective in order to prevent premature cognitive commitment, aka, falling in love with your idea too soon. Use flip charts, dry erase boards, note cards, bulleted lists, whatever it takes. Just do it soon. Because if you don’t write it down; it never happened. How will you
out-write the competition

2. Be impatient. Just go. Just DO stuff. Don’t wait for permission. Don’t wait until you’re ready. Don’t wait until you’re old or smart enough. If you wait, you might spend all your waiting time talking your idea to death. And when the time comes to move, there will be no momentum left to execute.

Being impatient is about the willingness to look bad on the road to immortality. The courage to plunge forward planless. And the vulnerability to be an imperfectionist. So: Stop waiting to be paid for something you love and go DO something. Life’s too short. How much money, success and happiness is being (too) patient costing you?

3. Hack the rules. Hacking isn’t cheating. Huge distinction. In the phenomenon book,
Trust Agents, authors Brogan and Smith explain the difference:

“Hacking is about finding alternatives for the traditional uses of a system. It’s about modifying the conditions of the system you’re in. It’s about using a system in a different way than it was designed. And it’s about figuring out your strength and applying it to the system of your choice so you position yourself as number one person playing the game in that system.”

Therefore, in the game of life, you have a few options:

a. Change the rules so you can win at your OWN game
b. Change the game so there ARE no rules
c. Play the game but become the exception TO every rule.

The question to ask when faced with one of these “rules” is, “Can this rule be ignored, modified or changed?” By doing so, you give yourself permission to refuse to accept your current circumstances. This opens the floodgates to diligent work on creating a new set of circumstances.

Remember: Learn the rules, learn which of the rules are irrelevant, and then hack the hell out of them. What could I do in this moment that would be the exact opposite of everyone?

Read the remaining
four strategies!

Are you executing exquisitely?

For the list called, "45 Recession-Friendly Strategies for Entreprenerial Evolution,” send an email to me, and you win the list for free!

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Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur