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5 Ways to Make Your Business a Friend of Simplicity

September 18, 2009

Chopin once remarked, "Simplicity is the final achievement. After one has played a vast quantity of notes and more notes, it is simplicity that emerges as the crowning reward of art."

Bravo!


What about you? Is your business a friend of simplicity?

If it’s not, you’re losing money. Every day. And here’s why:

Simplicity is currency. Especially since we live in hyperspeed, A.D.D., instant gratification culture.

Simplicity is approachability. Because: Complexity = Conflict = Avoidance.

Simplicity is eloquence. Because it’s more listenable, more readable and more digestible.

Simplicity is elegance. Think Oscar Night. Think Joan Rivers: “Who are you wearing?” Which fashions usually win?

Simplicity is sophistication. That was Da Vinici’s philosophy. That simple was nothing but complex in disguise.

BUT, HERE’S THE CHALLENGE: Simplicity is hard. It requires more energy, more brainpower and more courage that complexity.

Seth Godin talked about this idea during a recent
interview. He said, “Simplicity has an enemy: Fear. Fear demands places to hide, and simplicity can't offer that.”

He’s right. Fear comes in the form of that little red shoulder devil, constantly whispering in your ear that complexity is the answer.

But it’s not. Simple is.

So, I invite you to explore these five practices for making your business a better friend of simplicity:

1. STOP being fancy. Trying to appeal to everyone inevitably fails. Simplicity, on the other hand, is a fashion that never goes out of style. Fight for every inch of it.

2. STOP creating riddles that take too long for impatient customers to solve. As your company implements its simplicity strategy, ask yourself five questions:

a. Is this idea simple enough that a kindergartner could understand it?
b. Can this idea be explained in less than ten seconds using less than ten words?
c. How easy will it be for people to repeat this?
d. How much more could you distill the essence of this concept?
e. What three things could be done immediately to make this simpler?

Read the remaining
strategies!

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Is your business a friend of simplicity?

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* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
scott@hellomynameisscott.com